Conducted market and competitive analysis to identify global sourcing and assortment opportunities in the lingerie category amid new tariff change. Evaluated production options and selected Poland based on cost efficiency, labor quality, and tariff implications. Developed financial projections (landed cost, wholesale, and retail pricing strategies). Planned unit import volume with optimized size distribution and DTC/wholesale channel allocation. Integrated sustainability, inclusivity, and profitability considerations into the buying and planning strategy