Merchandising
Market Buy for Ross Stores
For this Market Vendor Buying assignment, I acted as the women’s buyer for 20 off-price stores, visiting the Carole Wren showroom to plan and purchase an assortment for a February in-store delivery. I identified the target customer, analyzed A- and B-store clusters, used WGSN S/S 26 trends to select styles, applied keystone markup, and determined the quantities needed to fill each store’s T-stands and four-ways. Through this process, I built a complete purchase order, distributed units across clusters, and created fixture layouts based on climate and space. This project strengthened my buyer skills trend analysis, assortment planning, retail math, and merchandising strategy while also improving my Excel abilities, including calculating retail prices, organizing inventory distribution, and completing classification and top-to-bottom analyses.
Market Buy for Nike - Girls
Developed a complete Nike Girls Fall 2025 collection buy by evaluating the vendor line sheet, analyzing last year’s selling performance, and selecting styles that aligned with target-customer preferences and assortment needs. Applied a 60% cumulative markup to determine strategic retail pricing and planned fixture-based quantities to accurately fill T-stands, four-ways, and wall bars. Executed a full merchandising layout to visualize product flow across fixtures and created a detailed Excel purchase order outlining costs, retails, markup, and unit distribution for six stores. Conducted classification analysis and top-to-bottom ratios to ensure the buy aligned with historical performance and supported volume and profitability objectives.
Top Line Merchandise Planning - Therory
Analyzed how Theory adapts its merchandising strategy across three retail formats: its flagship store, a key department store partner, and its online website. This work involved conducting in-store visits, completing brand and market research, and evaluating the Fall 2026 assortment through classification mix, pricing architecture, visual presentation, and channel-specific differences. The project demonstrates how assortment, classification, and storytelling evolve across formats while maintaining consistent brand identity, forming the foundation for the subsequent classification plan.
Additionally, a comprehensive $10M seasonal sales plan was developed in Excel, forecasting sales, units, and AUR across key categories. Key items were identified, trend and competitive analyses were conducted, and a visual assortment was created to align with the brand’s overall market positioning.
