Social Media
Schiaparelli Spring-Summer 2026
This video was created by combining movie scenes and various artworks found online to visually express my vision of a reimagined Schiaparelli Spring-Summer 2026 collection. It’s a mood-driven, conceptual piece showing how I interpret the campaign’s themes of self-love, the human form, and “second skin” through curated visuals.
Second Skin reimagines the human form, inviting us to embrace the raw, unfiltered beauty of the nude. Like a serpent shedding its skin, this collection becomes a symbol of transformation, letting go of what no longer serves us and rising into a stronger, truer self.Created for those who feel the quiet intensity of self-love, Second Skin trusts the body to speak on its own. It celebrates the power of standing confidently in who you are, and the courage it takes to evolve.
Led the development of an integrated social media and PR campaign for Schiaparelli’s Spring/Summer 2026 collection, aligning brand heritage with contemporary cultural narratives. Anchored the concept in Schiaparelli’s surrealist DNA while positioning the body as art through a modern lens of self-expression, intimacy, and craftsmanship.Conducted brand, market, and audience analysis to define a high-value global luxury consumer profile and guide platform strategy, visual direction, and messaging. Translated insights into a cohesive campaign concept that balanced editorial storytelling with audience engagement.Executed a multi-channel content strategy, including interactive digital activations, influencer partnerships across micro, macro, and celebrity tiers, behind-the-scenes design storytelling, and cinematic long-form video content. Leveraged user-generated responses to reinforce authenticity, emotional resonance, and brand differentiation.Proposed and structured a strategic PR pop-up collaboration to extend the campaign into physical space, strengthening brand visibility and reinforcing themes of fit, form, and the body. Collaborated within a cross-functional team using clearly defined roles to ensure efficient execution and creative consistency.